《花啦嗶啵客家WAY－全家便利商店》
浪漫台三線藝術季Romantic Route 3｜飲食實驗計畫
全家便利商店
Slow fast food的飲食思維，提升應用在庶民日常最依賴的便利商店中，以實驗計畫想像，大規模地與全家便利商店聯合開發12款鮮食品項，從兩大主軸推進客家飲食命題，一為台3線沿線上下游整合採購應用製作，一為客家料理風味導入便利商店嚴謹的餐食製程，繽紛多樣花啦嗶啵的客家味全方位深入生活的每個角落裡。
The mentality of “slow fast food” is implemented in convenience stores, which people have become dependent on in their daily lives. The project is designed as an experiment and a large-scale collaboration with FamilyMart to present 16 fresh food products. The project is guided by two pillars, integrating the upstream and downstream procurement along Route 3, and introducing Hakka flavors into the rigorous meal preparation processes of convenience stores, allowing diverse Hakka flavors to seep deep into the corners of everyday life.
# Slow Fast Food 飲食思維
# 開發12款鮮食品項 + 一款聯名商品
# 4間藝術季包店
# 8款產品 線上行動購
# 台三線上下游物產整合