ATELIER MIMOSA 拾椛舍 - 初聲 The New Soul Record

《初聲 The New Soul Record》瑞興銀行

存下聲音的銀行｜2022聲音採集計畫｜客製化專輯

思考讓一間銀行，不僅存下買感覺的貨幣更存下用錢買不到的感覺

Consider, allowing a bank not only preserves currencies that can be exchanged for feelings, but also preserve feelings that currencies cannot be exchanged into.

初聲 The New Soul Record -靈魂記憶專輯在這裡，你可以存下容易遺忘的美好，獻給即將誕生的孩子一份未來的禮物，讓寶貴而微小的時空記憶藉由聲音而保存。

“The New Soul Record” – A memory-collecting album

Here, you can preserve snippets of beauties that can easily slip away; you can make a future gift to the child who is about to be born; you can safe-keep the precious and tiny memory of time and space through the recording of sounds.

在這裡，可以存下容易遺忘的美好，獻給即將誕生的孩子一份來自父母未來的禮物，讓寶貴而微小的時空記憶藉由聲音而保存。座落於大稻埕的百年銀行，瑞興銀行，前身為「台北市第一信用合作社」，百年的品牌，2022年開始著手於異業共同創造，期待更新品牌形象，創造更多的儲存可能。

Located in the historical area of Dadaocheng, Taipei Star Bank is formerly known as the century-old "First Credit Cooperative of Taipei." In 2022, the bank begins inter-industry collaborations to refresh its brand image and in hopes to attract more future clients.

「不只存下買感覺的貨幣，更存下用錢買不到的感覺」是瑞興銀行未來延續的主軸，首先，希望客戶可以更認識這間有溫度的銀行。瑞興銀行首次啟動聲音採集計畫，與「愛麗生婦產科診所」共同合作，期望為客戶開戶的同時，提供充滿溫度的客製化服務。

By participating in Taipei Star Bank’s new account opening gifts giveaway during the event’s period, and signing up for the maternity inspections, childbirth, and staying at the postpartum care center and other services provided by Alison OBS & GYN, new account customers will receive a tailor made “The New Soul Record.”

■ 曲目

A1. Opening

A2. 彼此的誓言 The Vow

A3. 可愛的爭執 Quarreling About

A4. 當年的求婚 Proposal

A5. 做過的傻事 Reckless Romance

A6. 當你長大了 Now You're 18

A7. 好好感謝 Thanks A lot

A8. 感受這心跳 You’re real

A9. 成為什麼樣的父母 Wish I were

A10. 我們的曲子 Our Song

B1. 心跳 Heart Beats

B2. 來到世界的第一聲 Very First Sound

B3. 容易遺忘的美好 The Forgotten Happiness

Spotify：https://open.spotify.com/playlist/10J4nHJUxrlQ0Y1rJ94ZXV?si=46c1fb81814d4ecf

可想過，遺忘，會從聲音開始。專輯靈感來自包裹在羊水中的時空記憶，如同琥珀般，凍結當下的每分每秒。專輯設計如同琥珀般，包裹著時空下的生命與空氣，每一個故事，每一個片段。將散落的記憶拼湊完整，給新生命一個完整的回憶，如同拼圖般，拼起一家人的美好。

Have you ever thought about “forgetting” can begin with voices and sounds? This sound-collecting album is inspired by the space and time when the fetus is in the womb. Like the formation of amber that, throughout time, freezes layers of life, collecting every fragment of story. And like jigsaw puzzles, by connecting each piece create a wholesome picture. This Record puts together the sweet memories of a family.

保留黑膠與卡帶的概念，《初聲The New Soul Record》呈現了A面與B面的唱片手法，將其兩面製作的內容同時獻給不同的聽眾。這是一張留給「新生命」的一張專輯，同時，也是留給「賦予新靈魂生命的父母」的一張回憶。設計給即將誕生在這世界的孩子們，嘗試存下容易遺忘的美好。

Retaining the concept of vinyl and a cassette, "The New Soul Record" also has an A-side and a B-side. Each side is dedicated to different audiences. It’s a memory keepsake for the “New Born,” and for the “parents who give new lives.” It is designed to preserve the beauties that can be easily forgotten.